ATHLETES AS INFLUENCERS

In 2024, The Team launched the first of its kind Athletes as Influencers Name Image Likeness (NIL) campaign. Student athletes and coaches are in a unique position as leaders to rise above the noise, elevate civic action, and reach a broad audience of voters on their campuses, communities, and beyond.

Our 2024 digital campaign spanned 373 individual student athlete accounts, with a focus in AZ, MI, NC, and PA. This groundbreaking work utilized a Name Image Likeness (NIL) campaign to scale our reach, empower micro-influencers on specific campuses, and motivate voter participation in 2024. Our personal relationships make our work very unique in this emerging field. We know the athletes, coaches, NIL collectives, sports companies and agents.

4,039,605

 Followers Reached

2,060,431

Total Impressions

116,822

In-Feed Instagram Likes

95,998

Instagram Engagements